Skin Care Marketing Secrets
We have become so used to terms like "dermatologist tested" in the marketing of skin care products that we have come to believe that they actually mean something.
Here's the real lowdown.
What does the term "dermatologist tested" really mean?
While it conjures up thoughts of skin scientists in white lab coats performing in-depth testing of the product, possibly to some government standard, to ensure that it's safe to use, the reality is quite different.